AT&T Interactive and Zvents.com Announce New Local Event Search Feature
Easy access to event information creates the opportunity for advertisers to connect with even more consumers who are searching for local information
GLENDALE, Calif. and San Mateo, CA, Mar. 18, 2010 - AT&T Interactive and Zvents today announced a distribution agreement that extends the local search experience on YP.COM and YELLOWPAGES.COM to include Zvents' powerful local events and entertainment experience. The new event search feature offers consumers, who are actively looking for something to do in their local area, the ability to discover and choose from thousands of live events - including big name concerts, performing arts, sporting events and community activities.
"Zvents make it easy for people everywhere to discover, plan and share things to do in their local areas," said Ethan Stock, CEO of Zvents. "Our collaboration with AT&T Interactive helps us reach a large and growing local audience on the platforms and devices they prefer most."
The integration of event search capabilities brings Zvents' popular event and entertainment recommendations to the YP.COM homepage and YELLOWPAGES.COM search results pages to help consumers "discover things to do" locally. Easy access to event information creates the opportunity for advertisers to connect with even more consumers who are searching for local information.
The event search results on AT&T Interactive's local search web properties give users what they need to find popular events - as well as ticket prices and the ability to complete the process by purchasing tickets on the spot. Event detail pages include recommended local events and tools to plan a night out on the town - including integration with online calendars and the ability to share event details via email, Twitter or Facebook.
"Our agreement with Zvents contributes to the diverse mix of content already available on YP.COM and YELLOWPAGES.COM," said Mike Fordyce, senior vice president of Business Development for AT&T Interactive. "By extending the value and engagement on AT&T Interactive local search web properties, we are increasing the opportunity for consumers to discover and interact with our advertisers."
Zvents is the leading producer of entertainment guides online, helping more than 8 million monthly users find fun and interesting things to do in their local area by connecting them with thousands of event advertisers looking to increase attendance at their events. Our network of locally branded entertainment guides reaches the largest audience of people actively looking for things to do. More than 15,000 advertisers work with Zvents every month to promote a wide range of local events and activities, including live music, performing arts, sporting events and community activities. In addition to its own branded destination site Zvents.com, Zvents produces online entertainment guides for more than 285 media partners, including major national sites and brands such as AT&T's Yellowpages.com and YP.COM, Microsoft's MSN and Bing properties, and NBC's local station properties, as well as premier local media brands such as SFGate, the Denver Post, Seattle PI, Boston.com, the Dallas Morning News, the Atlanta Journal Constitution, New York Daily News, and the Orange County Register.
About AT&T Interactive:
AT&T Interactive, a subsidiary of AT&T Inc, is an industry leader in creating local search products and services that empower consumers to find and connect with businesses across the devices and interactive platforms they use most - including online, mobile, and TV. Formed in 2005 and renamed in 2008, AT&T Interactive develops, manages and delivers online and mobile advertising products for AT&T - including its flagship property yellowpages.com. The AT&T Interactive Network* is ranked the number 28 Web property in the US, reaching more than 35 million monthly unique visitors (comScore Jan. 2010 Top Properties Ranking report).
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive organizations are known for their leadership in directory publishing, advertising sales and interactive local search applications. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies.
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