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Zvents Announces Agreement with Loopt

San Mateo, CA, Mar. 10, 2010 - Zvents, the leading producer of entertainment guides online, today announced an agreement with Loopt, the groundbreaking location-based mobile social networking service. As part of the agreement, the Zvents things to do discovery experience will now be part of the Loopt iPhone application.

Zvents makes it easy for people everywhere to discover, plan, and share things to do in their local areas, with millions of live events and powerful search, browse, and discovery tools.

"We know that people all over the country are asking what they should do to tonight, tomorrow or this weekend and Zvents delivers answers," said Ethan Stock, CEO of Zvents. "From big name concerts and performing artists, to a favorite local band or community festival - we have something."

Loopt is an important ally in the mobile space that will help consumers find fun and interesting things to do - wherever they are.

"Locally-relevant content is crucial for helping people to truly discover the world around them," said Sam Altman, CEO of Loopt. "By adding Events to our Loopt Pulse, our users can now not only find great places to eat and drink, but also discover music, movies, dance, comedy and theater events going on in their neighborhood right now."

In addition to its own branded destination site Zvents.com, Zvents produces online entertainment guides for more than 285 media partners, including major national sites and brands such as Microsoft's MSN and Bing properties, NBC's local station properties, and AT&T's Yellowpages, as well as premier local media brands such as SFGate, the Denver Post, Seattle PI, Boston.com, the Dallas Morning News, the Atlanta Journal Constitution, New York Daily News, and the Orange County Register.

Zvents offers proven ROI to event advertisers in ticketed entertainment, retail, and other event-driven categories, at both the local and national levels. More than 15,000 event advertisers use the Zvents network monthly to promote a wide range of local events and activities, including live music, performing arts, sporting events and community activities.

About Zvents:
Discover Things To Do -- Zvents helps over 8 million monthly users find fun and interesting things to do in their local area, and helps thousands of event advertisers increase attendance at their events. Our network of locally branded entertainment guides reaches the largest audience of people actively looking for things to do. More than 15,000 advertisers work with Zvents every month to promote a wide range of local events and activities, including live music, performing arts, sporting events and community activities.

About Loopt:
Loopt is the leading location-based social mapping service that allows individuals to use their location to discover the world around them - enabling them to find and enjoy the friends, places, and events that mean the most right here and now using their mobile phones. Users can also check in to locations, share location updates, tips, photos and comments with friends and share across online social networks, communities and blogs.

The Loopt service has more than 3 million registered users and partnerships with every major U.S. mobile phone carrier. The service is available on over 100 phones, including the iPhone, BlackBerry devices and Android. Loopt was designed with privacy considerations at its core and offers a variety of effective and intuitive privacy controls.