Press Center

Zvents Powers Madison Square Garden Interactive’s Local Online Search for Consumers to Find Everything There is To Do in New York City

“The Monitor,” “Game On” and “How To Roll” Blogs Feature Search Platform for the City That Never Sleeps

San Mateo, CA –February 5, 2009 – Zvents, the local search engine and paid listings ad network, today announced that they will deliver the New York City local search experience on three special interest blogs, “The Monitor”, “Game On”, and “How To Roll”, for MSG Interactive, the digital division of Madison Square Garden, L.P. New York natives and visitors alike will access New York like never before through Zvents’ local search. Whether at a concert at Radio City Music Hall, a New York Knicks game, or just roaming one of the city’s many unique neighborhoods, anyone can enrich the New York experience through MSG Interactive’s local search platform, powered by Zvents.

“Given its vast and incomparable array of entertainment, sports, restaurants, and nightlife, New York City will always be the mecca for going out,” said Ethan Stock, Zvents CEO and founder. “With MSG Interactive, we’re making New York an even richer experience, as all of those local options becomes more available with local search. MSG’s multiple, personalized channels give us the opportunity to connect with diverse and fun-loving audiences throughout the New York metro region.”

MSG Interactive’s collection of blogs utilizing Zvents includes sports blog “Game On”, entertainment blog “The Monitor” and men’s lifestyle blog “How to Roll”. These three sites provide users the opportunity to share their thoughts and opinions about a variety of topics, and read new content daily from over 30 contributing writers including MSG network talent, journalists, and special guest bloggers.

“Zvents’ local search is consistent with the comprehensive online experience we strive to deliver to users on ‘Game On’, ‘The Monitor’, and ‘How to Roll’,” said Scott Richman, senior vice president and general manager, MSG Interactive. “The plethora of additional content and information will heighten the online experience for our users and provide added value to our sites, offering the opportunity to plan an entire day in the tri-state area surrounding an event at one of our venues.”

Zvents’ search technology aggregates local content from web crawling and extraction, user-and merchant-generated content, and data partnerships. Over 300 media partners in the Zvents network have adopted the Zvents Media Platform, which enables users to conduct local “what, when, where” searches for millions of events, restaurants, businesses, movies, performers, and other local activities using natural language search queries appropriate to an area. MSG Interactive users can review details of events or venues, including date and time, ticket prices, promotions, descriptions, venue information, ratings, and mapped locations, as well as contribute their own content through reviews, comments, photos, and related links.

The Zvents Media Platform also provides unique locally targeted online advertising with timely information and ads specific to what’s happening locally. A paid listings and self-service model enables local merchants to quickly and easily syndicate local promotions, sports events, sales and weekly specials, and business listings. Zvents equips local merchants and businesses with access to local targeting, which can multiply results made in advertising and sales investments while remaining consistent with their media buying patterns.

ABOUT ZVENTS

Zvents is a local search and advertising network of hundreds of web and mobile partners, featuring event listings to promote local business. Using unique search technology, which enables location- and time-based search for businesses and events, Zvents provides users with a compelling search and discovery experience, while enabling local merchants and advertisers to effectively promote their businesses. Zvents connects local businesses with millions of monthly users in diverse categories including music, movies, restaurants, sports, retail shopping, and community. The company aggregates rich business and event information from web sites, user-contributed content, and 3rd party sources, and integrates high-quality partner editorial content with its search index. The company is a leader in local search relevance and is the main sponsor of the open-source Hypertable project. For more information, visit www.Zvents.com.

About MSG Interactive

MSG Interactive oversees the internet, broadband, VOD and wireless products for Madison Square Garden properties. MSG Interactive is under the MSG Media umbrella, a division of Madison Square Garden, L.P, which is owned by Cablevision Systems Corporation and includes the New York Knicks (NBA); the New York Rangers (NHL); the New York Liberty (WNBA); the Hartford Wolf Pack (American Hockey League); MSG Entertainment, which includes concerts and events at Radio City Music Hall, Madison Square Garden, The WaMu Theater at Madison Square Garden, the Beacon Theatre, as well as the legendary Chicago Theatre; and which manages wholly-owned live entertainment properties including the Radio City Rockettes and the Radio City Christmas Spectacular; Fuse, the music television network; and the Madison Square Garden arena complex, located in the heart of the New York metropolitan area.