Press Center
Zvents Powers mtvU Campus Daily Guides
mtvU Joins the Zvents Network for Local Search and Discovery Experience
New York, NY and San Mateo, CA (August 26, 2008) – Zvents, the local search and advertising network, today announced it will power mtvU’s Campus Daily Guides with Zvents’ local search and discovery experience, creating one-stop resources for everything to do on and off campus. Locating events, restaurants, bars, movies, and more, mtvU’s Campus Daily Guides, powered by Zvents’ search technology, make it easy for students to discover what is going on and where to go, while connecting local and national merchants with college consumers.
Zvents has integrated the Zvents Media Platform with mtvU’s “Campus Daily Guides” to provide details about millions of important college and recreational events, local promotions, sports, concerts, and performers, specific to the location of each university campus. Students will be able to rate and review items listed on the site, and the highly customized local search platform features free and paid event and promotion listings for local merchants to reach active, young consumers. Targeted banner advertising also enables advertisers to easily reach college audiences.
“mtvU’s Campus Daily Guides marry mtvU’s programming with all of the resources students need within the college bubble,” said Stephen Friedman, GM of mtvU. “With access to millions of local listings and resources, we’re simplifying students’ experience and providing national, regional and local advertisers a powerful connection to this hard to reach audience.”
“We’re excited that mtvU has selected Zvents to power the Campus Daily Guides local search platform,” said Ethan Stock, Zvents CEO and founder. “As part of the Zvents network, mtvU’s Campus Daily Guides will ultimately reach millions of college-aged students with a local search experience that makes it easy for anyone to find what they’re looking for, and also enable local merchants to market their businesses to this important demographic.”
The Zvents network actively aggregates local content allowing mtvU Campus Daily Guide users to conduct comprehensive local “what, when, and where” searches for millions of events, time-based promotions, venues, performers, and other local activities using natural search queries. Users can search and find relevant local events or venues, including dates and time, ticket prices, descriptions, venue information, ratings, and mapped locations, as well as contribute content by adding their own reviews, ratings, comments, and photos. Users and local performers can also add and promote their own events and activities. Content is provided by Zvents’ more than 250 media partners, through web crawlers, and user-generated content. Merchants can submit both free and paid listings into the network, providing them with a highly targeted and relevant marketing opportunity toward local consumers.
By the end of the year, mtvU will launch up to 50 guides. For the initial phase, the mtvU Campus Daily Guides are launching at 25 universities across the country, including:
• Ohio State University Main Campus
• Arizona State University Main
• University of Maryland College Park
• University of Texas at Austin
• University of Central Florida
• University of Michigan-Ann Arbor
• University of Cincinnati Main Campus
• North Carolina State University
• University of Colorado at Boulder
• University of Wisconsin-Milwaukee
• University of South Carolina
• Columbia University of Pittsburgh, Pittsburgh Campus
• University of New Mexico Main Campus
• George Washington University
• University of Nebraska – Lincoln
mtvU also owns and operates the College Media Network, the largest interactive network of online newspapers in the U.S, and RateMyProfessors.com, the Internet’s largest listing of collegiate professor ratings, both of which are integrated into the Campus Daily Guides. mtvU will be working closely with College Media Network affiliates in the regions launching Campus Daily Guides to collaborate on content and local advertising efforts.
For more information or to view mtvU’s Campus Daily Guides, please visit http://www.campusdailyguide.com.
ABOUT ZVENTS
Zvents is a local search and advertising network with hundreds of web and mobile partners, featuring event listings to promote local business. Zvents provides a complete and compelling local user experience, enabling users to find, contribute, share and promote local businesses, entertainment, sports activities, retail promotions, events, and performers. The company aggregates rich business and event information from the open-web, user-contributed content, 3rd party event sources, and links high-quality editorial partner content with its search index. The company allows local merchants, retailers, and service providers to submit both free and paid listing into its network, providing them with a highly targeted and dynamic marketing channel to local consumers. For more information, visit www.Zvents.com.
ABOUT mtvU
Broadcast to more than 750 college campuses and via top cable distributors in 700 college communities nationwide, mtvU reaches upwards of 9 million U.S. college students – making it the largest, most comprehensive television network just for college students. Twenty-four hours a day, seven days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the U.S, as well as on cable systems from Charter Communications, Verizon FiOS TV, Suddenlink Communications, AT&T u-Verse and nearly 70 others. mtvU is dedicated to every aspect of college life, reaching students everywhere they are: on-air, online and on campus. mtvU programs music videos from emerging artists that can’t be seen anywhere else, news, student life features and initiatives that give college students the tools to advance positive social change. mtvU is always on campus, with more than 250 events per year on or near campus , including exclusive concerts, giveaways, shooting mtvU series and more. For more information about mtvU, and a complete programming schedule, visit http://www.mtvU.com.
mtvU also owns and operates the College Media Network, the largest interactive network of online college newspapers in the US, and RateMyProfessors.com, the Internet’s largest listing of collegiate professor ratings. The College Media Network comprises nearly 600 campus publications that serve institutions including Brown University, the University of Illinois, the University of Southern California, the University of Texas at Austin and Duke University, with a combined enrollment of over 5.5 million students, reaching an average of 5 million unique users each month. RateMyProfessors.com reaches approximately 2.9 million college students each month, via the site’s more than 6.6 million student-generated ratings of over 1,000,000 college professors.
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.