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Zvents names Paul O'Brien Director of Marketing

Hewlett-Packard Interactive Marketing Professional brings deep experience in search, social media, and results-oriented marketing.

San Mateo, CA - June 21, 2007 -- Zvents, the local search engine for things to do, today announced that Paul O'Brien has joined as Marketing Director. O'Brien, a former HP Interactive marketer, will lead Zvents' go-to-market strategy and planning, search and internet integration, corporate and brand marketing, and corporate communications.

"Paul brings extensive search and marketing experience having delivered strategy and execution for companies of all sizes," said Ethan Stock, Zvents CEO and co-founder. "Paul will distinguish our unique event discovery offerings, extend our leadership position in local event search, and drive Zvents to millions more users."

Prior to joining Zvents, O'Brien was head of interactive marketing for Hewlett-Packard's direct-to-consumer Home and Home Office Store. During his tenure with HP, O'Brien was responsible for paid search marketing, search engine optimization (SEO), search strategy, performance-based display advertising, comparison shopping catalog integration, and strategic affiliate direction.

Prior to HP, O'Brien managed Advertising Solutions at Yahoo! where he directed marketing campaigns for many of Yahoo!'s key advertisers. He oversaw sales programs operations and the development of portfolio marketing techniques for the technology industry in Small Business, Yahoo! Shopping, Search, early instances of Yahoo! Tech, the Yahoo! Homepage, and other properties. Previously, he was a consultant for various web portals designing and developing Web sites, e-commerce, and marketing strategies. He writes regularly on Internet marketing at seobrien.com.

"Zvents' unique synergy of local events and search allows people to discover things to do through highly relevant results, tuned to both where and when, and also to what that person enjoys," said O'Brien. "I am excited to help users, event marketers, band managers, festival promoters, and developers discover Zvents."

Zvents recently added national movies to their extensive database of things to do combining almost a million movie show times at more than 7,000 theaters throughout the United States and Canada with summer festivals, concerts, cooking classes, sports, and business conferences. On the Zvents platform, Theaters are automatically sorted by distance from the user ensuring relevant results for searches by genre, actor, rating, or city.

About Zvents
Zvents helps users discover things to do. As the leading event search technology company and developer of the Zvents Media Platform, Zvent's events search engine powers media and publishers with dynamic local event content and a reverse publishing platform. Zvents provides a complete and compelling user experience, enabling users to find, contribute, share and promote events. The company aggregates rich event information from the open web, user-contributed content, and links high-quality editorial content from partners with its local event index. Zvents is based in San Mateo, California. For more information, visit www.zvents.com.