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Zvents Partners with San Jose Mercury News to Provide Searchable Local Events Calendar

Newspaper Is the First to Launch Program with Local Search Technology Company to Unify Online & Offline Event Listings

MENLO PARK, Calif., July 10 /PRNewswire/ -- Zvents Corporation, developer of local event technology and content products, today announced that the San Jose Mercury News will be the first newspaper to utilize the company's event search, submission and publishing product.

Using Zvents technology, the San Jose Mercury News has launched a searchable event calendar and reader event submission tools on the newspaper's website, MercuryNews.com. The launch is part of an ongoing effort by the newspaper to embrace the trend of increased online media consumption. The interface includes powerful event search capabilities for consumers and publisher management tools for the newspaper's staff. The searchable calendar contains thousands of local events aggregated by Zvents search technology, and allows readers to submit additional events directly to The Mercury News through an online web form. In addition to display on the MercuryNews.com site, editorial staff review submissions and choose a subset for publication in the printed edition.

"This innovative technology gives our readers another tool to help plan their busy lives, and enhances the way MercuryNews.com brings Silicon Valley together," said Katharine Fong, Deputy Managing Editor at the Mercury News. "Readers will be able to quickly find and share events of interest to them. It also helps us unify processes across the online and print divisions by using one interface to manage all event information."

An example of the new event listings can be seen at: http://mercurynews.zvents.com/

"Traditional newspapers are the current leaders in local Internet content, but face enormous competition from new entrants. Our products help media partners defend and extend their lead through more content, a feature-rich user experience, and increased monetization," said Ethan Stock, CEO of Zvents.

About Zvents:
Zvents powers media with dynamic local event content and targeted local advertising. The company aggregates public event content with vertical search technology and provides a complete and compelling user experience to media partners for entertainment, sports, business, and community events. Zvents powers a behavioral ad system which matches event content and searches with local advertising for higher revenue yield. Zvents is a venture-backed startup based in Menlo Park, California. For more information, visit http://www.zvents.com.

About the San Jose Mercury News:
The San Jose Mercury News is a Pulitzer Prize-winning newspaper and online news site that delivers the heart of Silicon Valley: San Jose, the Bay Area and beyond. MercuryNews.com receives 2 million visitors each month and reaches a global audience. The newspaper has a paid daily circulation of 250,000; it is recognized as one of the nation's best dailies and is a must-read for local news, entertainment, sports and business.